PRE-RECORDED WORKSHOPS
A4A now offers a small number of workshop recordings for anyone anywhere! We have worked with our trainers to compensate them for having their intellectual property (the workshop) available for one year on our website. That means more knowledge for more people! But pay attention to the expiration date, because the workshop won’t be on the website forever.
After clicking the link, you will be asked to register to view the workshop. This allows us to better understand what types of artists are making use of this resource and to let you know when more programming becomes available.
WORKSHOP COST FOR ARTISTS IN MA, CT & RI: FREE
WORKSHOP COST FOR ARTISTS OUTSIDE OF OUR REGION: PAY WHAT YOU CAN.
If you are viewing these workshops from outside of our three-state region of MA, CT & RI, please consider making a donation to the Assets for Artists program in the amount that feels appropriate to you. This will allow us to continue making workshops like these available beyond our three-state region.
“Instagram Basics: Build a Following, Increase Engagement, and Analytics”
w/ Francesca Olsen
WATCH NOW!
Instagram is a visual social media platform with over a billion monthly active users. How can artists best use this platform to grow their audience and make the most out of the time they invest in the platform? In this workshop, we’ll cover both the basics of Instagram growth—designing varied content; best use of hashtags, reels and stories; “Link in Bio” best practices; and the difference between personal, creative, and business accounts—before moving on to IG analytics, the platform’s changing algorithm, and “hacks” to make stories more graphically appealing. The workshop will begin with an informational presentation and then shift into a Q&A discussion to work through specific challenges participants are facing in their own engagement. Artists will leave with direct action steps and a copy of Francesca’s “IG Best Practices for Creatives.”
Francesca Olsen is a multidisciplinary artist, writer and consultant with more than 15 years of experience in marketing and communications, from branding to digital strategy.
Best suited for artists of all disciplines who currently have 3,000 followers or fewer. Funding for this recording is provided by Mass Cultural Council.
Recording available until August 1, 2024
Francesca Olsen is a multidisciplinary artist, writer and consultant with more than 15 years of experience in marketing and communications, from branding to digital strategy.
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They say 80% of life is showing up. How one shows up determines the rest. Whether it’s an interview, Google search, Pinterest post, TED talk or a conversation over tea, making sure the impression one leaves leads to interest, opportunity, and growth for both you and your audience is crucial. In this workshop, participants will learn some of the strategies and apply practical knowhow to promote themselves and their services with excellence and authenticity in both in-person and online spaces. Participants will leave the workshop with a fuller understanding of themselves and some tried-and-true methods for presenting and pitching their art and their practice.
This is an introductory level marketing course best suited for visual and media artists. Funding for this recording is provided by Mass Cultural Council.
Recording available until August 1, 2024
Daniel Callahan is an award-winning transmedia artist, designer and filmmaker. In addition to running his own multimedia production company and art practice, he teaches film and video at Emerson College and The Institute of Contemporary Art.
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In this workshop artists learn the basics of photographing and documenting their work, whether for marketing, grant proposals, exhibitions, print media, or personal websites. The session will cover camera essentials (for users of both phone cameras and professional gear) and techniques for photographing various physical mediums, including 2D, 3D, and installation. In addition, this interactive course will include an introduction to digital workflow and archiving one’s images.
This is an introductory level course best suited for visual artists. Funding for this recording is provided by Mass Cultural Council.
Recording available until August 1, 2024
Mercedes Jelinek is an artist with 20+ years of professional photography experience. She is based in Brooklyn, NY, and is also on the board of Blue Sky Gallery in Portland, OR.