Free Artist Financial & Business Online Workshops
OCT/NOV 2021 OFFERINGS
FOR ESSEX COUNTY, MA
TIME TO TAKE YOUR CREATIVE PRACTICE TO THE NEXT LEVEL
Essex County, MA, artists are invited to register for any of the following workshops. All workshops are FREE and held via Zoom, with pre-registration required to keep the cohorts at a size that maximizes participation and peer support.
Learn about Assets for Artists’ accessibility resources for artists who live with impairments and disabilities.
“Staying Authentic While Marketing Your Work” w/ Daniel Callahan
Tuesday, October 12, 2021 | 6pm-8pm
They say 80% of life is showing up. How one shows up determines the rest. Whether it’s an interview, Google search, Pinterest post, TED talk or a conversation over tea, making sure the impression one leaves leads to interest, opportunity, and growth for both you and your audience is crucial. In this workshop, participants will learn some of the strategies and apply practical knowhow to promote themselves and their services with excellence and authenticity in both in-person and online spaces. Participants will leave the workshop with a fuller understanding of themselves and some tried-and-true methods for presenting and pitching their art and their practice. Daniel Callahan is an award winning transmedia artist, designer and filmmaker. In addition to running his own multimedia production company and art practice, he teaches film and video at Emerson College and The Institute of Contemporary Art.
This is an introductory-level marketing course, best suited for visual and media artists in the beginning stages of marketing their work.
Open to artists in Essex, Franklin, Hampshire, and Hampden Counties, MA.
“Financial Strategies for Artists” w/ Amy Smith
Wednesday, October 27 | 2:00 - 4:00 PM
Financial shame gets imposed on artists by our socioeconomic structures. In this workshop, Amy Smith cuts through shame and covers the financial building blocks necessary for surviving a career as a freelancer, including personal finance topics such as debt management in a time of crisis, emergency funds, private and governmental safety nets, tax issues, and how to negotiate with lenders. Participants will leave empowered to combat the scarcity mentality and impostor syndrome ever present in the creative sector. Amy Smith is an educator and the Co-Director of Headlong Dance Theater, a Bessie-award winning Philadelphia-based dance theater company.
Suitable for artists in all disciplines.
Priority given to artists who live in Essex County, MA. Open to artists across our 3-state region.
Note: If you do not live in Essex, your registration may not be approved until the week before the workshop, when we’re able to see how many Essex County artists have registered.
Presented in partnership with the Essex County Community Foundation’s Creative County Initiative.
“Crowdfunding for Artist Projects” w/ Laura Christensen
Monday, November 15 | 2:00 - 4:00 PM
Learn tips and tricks to help crowdfund your art project. In this workshop, Laura will guide participants through the process of preparing and running a successful crowdfunding campaign, from setting funding targets, to identifying potential backers, to sharing your campaign with the world, as well as post-campaign strategies. Using the platform Kickstarter as a case study, participants will take away strategies applicable to running a short-term campaign to fund a particular project on their preferred crowdfunding platform. Laura Christensen is a visual artist who paints on recovered vintage portraits. In 2019 she ran a successful Kickstarter campaign to fund her project THEN AGAIN, a book anthology that features thirty-one original stories and poems written in response to her artwork.
Suitable for artists in all disciplines.
Priority given to artists who live in Essex County, MA. Open to artists across our 3-state region.
Note: If you do not live in Essex, your registration may not be approved until the week before the workshop, when we’re able to see how many Essex County artists have registered.
Presented in partnership with the Essex County Community Foundation’s Creative County Initiative
Our Essex County programming is made possible in partnership with the Barr Foundation, , Essex County Community Foundation’s Creative County Initiative, the Deborah Munroe Noonan Memorial Fund (Bank of America, N.A.,Trustee), and the Commonwealth of Massachusetts through the Massachusetts Growth Capital Corporation.