Back in 2016, Assets for Artists enrolled 10 Connecticut creatives in our Matched Savings Program. It was our first time working in CT. Three years later, we’ve asked them to share updates on their practice and thoughts on how the A4A program has impacted them.
Judith Kruger, Litchfield, CT (judithkruger.com)
Judith is a visual artist whose paintings, prints, and mixed media works utilize natural materials and address the human-earth connection. Judith had a full practice coming into A4A, but the program helped her make important changes to her business strategy that are paying off with more efficiency and higher profits.
After writing her business plan with A4A, Judith increased her workshop teaching and mentoring to have a stronger financial base for her studio practice. She also deployed new strategies for building her “brand,” hired out some of her administrative responsibilities, and paid off much of her credit card debt. A4A grant funding allowed Judith to buy a new computer, which helped to streamline virtually everything she does.
In Judith’s words: “In a nutshell, viewing my work more as a business since A4A has proven to be very beneficial. I am working with a new gallery and my work production is increasing when I am in the studio. I will have 4 new mentoring clients for 2019. One of my galleries has asked that I start curating for them. I've committed to 2 shows for 2019 and am really clear about and happy with my work direction. It's busier, yet much more focused and easier. That says it all.”
A4A's support came at a crucial time for me and its emphasis on art as a business helped me take the long view of my career and set achievable and appropriate goals.
- Will Holub, Old Lyme, CT (willholub.com)
I am being collected by major institutions, and being exhibited.
My record keeping is better as are my business goals.
- Marion Belanger, Guilford, CT (marionbelanger.com)
Joseph Brien, Falls Village, CT (lostartworkshops.com)
Joe Brien is a fine furniture maker and the proprietor of Lost Art Workshops, offering hands-on classes in traditional craft and wilderness survival. Joe had been practicing woodworking for over 25 years before joining A4A, and he found that the program helped to clarify his business and financial goals, guide his time management, and improve his marketing strategy. With input from an A4A workshop on branding and marketing, Joe redesigned his website, and has received positive feedback from clients on the new look.
Joe says: “I recently presented a promotional package to a new client. They are very impressed with my knowledge and are thrilled with my ideas.”